Galvanize: MillerLite Hackathon - Pitch Night

Students and digital technology enthusiasts in the Denver area! Interested in brand marketing? Come and participate in a Brand Hackathon and explore ways for Miller Lite to use digital and technology solutions to get millennial men to buy more beer at liquor stores and bars. Research shows that choosing a beer brand is largely an impulse purchase. Your challenge is to show how technology can be used to close the gap between traditional media and moment of purchase.